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Most-Loved by our customers
Find Everything from Standout Sparkle to Subtle Everyday Elegance
10% off your first order
Limited time discount
Our goal to do better
CRAFTED WITH CONSCIENCE
Our brand name ‘abcd’ captures the minimalist spirit, reflecting simplicity and purity at the heart of our design philosophy. We create distinctive silver jewelry that ushers in a new era of style, blending timeless elegance with contemporary flair.
Our brand champions gender inclusivity and celebrates ageless beauty, offering designs that transcend trends yet remain fashion-forward. Each piece embodies a harmonious balance of sophistication and individuality, radiating charm, vitality, elegance, and boldness.
We believe that exceptional jewelry should be a lifelong companion-an expression of your unique story and style.
Jewellry that tells your story
What our customers are saying
Simple yet Stunning
It’s the kind of piece that elevates any outfit, whether I’m going casual or dressy. Beautifully made!"
Gorgeous Quality
"The earrings are absolutely beautiful. The silver is bright and has a premium feel. I’ve gotten so many compliments!"
Great Customer Service
"I had some questions before ordering, and customer service was super helpful and responsive. Shipping was fast too."
Stylish and Unique
"I’m obsessed with the design — it’s different, artistic, and gets noticed. It’s now my favorite piece in my collection."
Our Showroom
3553 Zhongshan Rd (N),
ShangHai
SH 200023, CHINA
Monday - Friday
10am - 6pm
Saturday - Sunday
12pm - 5pm
